WEBSITE PRIVACY
POLICY

1. Information We Collect

1.1 Information You Provide

We collect information you voluntarily submit through the Site, including when you:

• Complete a contact, inquiry, or trial class request form
• Sign up for our email newsletter or promotional updates
• Purchase merchandise or a membership online
• Register for an event or seminar
• Submit a message through our contact page or chat widget

This information may include your name, email address, phone number, mailing address, and payment details processed through a third-party payment processor.

1.2 Automatically Collected Data

When you visit the Site, we automatically collect certain technical data through cookies, pixels, and analytics tools, including:

• IP address and approximate geographic location
• Browser type and version
• Operating system
• Pages visited, time on page, and navigation path
• Referring URL (the page you came from)
• Device type (desktop, mobile, tablet)

This data is collected in aggregate and is used to improve Site performance and user experience.

1.3 Cookies and Tracking Technologies

We use cookies and similar technologies on the Site. Cookies are small text files placed on your device. We use:

• Essential Cookies: Required for the Site to function, such as maintaining your session or shopping cart.
• Analytics Cookies: Used to understand how visitors interact with the Site (e.g., Google Analytics).
• Marketing Cookies: Used to deliver relevant promotions (e.g., Meta Pixel for Facebook/Instagram ad targeting).

You can manage cookie preferences through your browser settings. Disabling certain cookies may affect Site functionality. We do not currently respond to Do Not Track (DNT) browser signals.

1.4 Third-Party Embeds and Widgets

Our Site may include embedded content or widgets from third parties such as Google Maps, YouTube, Instagram, or scheduling tools. These third parties may collect data about your interaction with their content independently of Chicago MMA. We encourage you to review the privacy policies of those services.

2. How We Use Your Information

We use information collected through the Site to:

• Respond to inquiries and provide customer support
• Process online purchases and registrations
• Send transactional emails (booking confirmations, receipts)
• Send marketing emails and promotional updates (with opt-out available)
• Improve the Site's design, content, and performance
• Analyze traffic patterns and visitor behavior
• Retarget website visitors with relevant advertising on platforms like Google and Meta
• Detect, prevent, and address technical issues or fraudulent activity
• Comply with applicable laws and legal obligations

3. Email Communications

If you subscribe to our newsletter or provide your email in connection with a form submission or purchase, we may send you promotional emails about classes, events, seminars, and merchandise. You can opt out at any time by clicking "Unsubscribe" in any marketing email or by contacting us at [email protected].

Transactional emails (such as purchase confirmations) will continue to be sent regardless of marketing preferences.

4. Online Payments

Online payments on our Site are processed by third-party payment processors (such as Stripe or Square). We do not store full credit card numbers on our servers. Payment processors are PCI-DSS compliant. Please review the applicable payment processor's privacy policy for details on how your payment data is handled.

5. Sharing Your Information

We do not sell your personal information. We may share information collected through the Site with:

• Service Providers: Companies that assist us in operating the Site, processing payments, managing email campaigns, or analyzing traffic, under confidentiality obligations.
• Advertising Partners: Anonymized or hashed data may be shared with advertising platforms (e.g., Google Ads, Meta Ads) to deliver targeted advertising. We do not share personally identifiable information with advertisers directly.
• Legal Compliance: When required by law, regulation, subpoena, or court order.
• Business Transfer: In connection with a merger, acquisition, or sale of our business assets.

6. Children's Privacy (COPPA)

Our website is not directed at children under the age of 13 and we do not knowingly collect personal information from children under 13 online without verifiable parental consent, in compliance with the Children's Online Privacy Protection Act (COPPA).

Youth program enrollment for children under 13 is handled in-person with Guardian signature. If you believe we have inadvertently collected information from a child under 13 via the Site, please contact us immediately at [email protected] and we will take prompt steps to delete such information.

7. Data Retention

We retain website-collected data for as long as is necessary for the purposes described in this Policy, generally no longer than 24 months for analytics data and 5 years for transaction records. You may request deletion of your data at any time, subject to legal retention requirements.

8. Data Security

We implement reasonable technical and organizational measures to protect your information, including SSL encryption for data transmitted through the Site, secure third-party payment processing, and access controls for internal systems. No website or internet transmission is completely secure. We cannot guarantee that unauthorized access, hacking, or data loss will never occur.

9. Your Rights and Choices

Depending on your jurisdiction, you may have the right to:

• Access the personal data we hold about you
• Request correction or deletion of your data
• Opt out of marketing communications
• Opt out of sale or sharing of personal data (Note: we do not sell data)
• Request a portable copy of your data

To exercise these rights, contact us at [email protected]. We will respond within 30 days.

Illinois Residents

Illinois residents may have additional rights under applicable state law, including the Illinois Biometric Information Privacy Act (BIPA). We do not collect biometric identifiers through our website.

10. Third-Party Links

The Site may contain links to third-party websites, social media platforms, or partner services. This Policy does not apply to those sites. We encourage you to review their privacy policies before providing any personal information.

11. Changes to This Policy

We may update this Website Privacy Policy periodically to reflect changes in our practices, technology, or applicable law. We will post the updated Policy on this page with a revised effective date. For material changes, we will provide notice via the Site or by email where feasible. Your continued use of the Site after such changes constitutes acceptance of the updated Policy.

12. Contact Us

For questions, requests, or concerns about this Website Privacy Policy, please contact: